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We explore a case example of hybridity between a large worker-owned cooperative and a union through three lenses: organizational forms, multiple institutional logics, and organizational identity. We delineate three types of organizational hybridity: (1) stretching an existing organizational form; (2) creating a new organizational form; and (3) and retaining multiple discrete organizational forms in a common venture. The cooperative–union hybrid shares members from the two contributing organizations, and so can be classified as a matrix sub-form of multi-organizational hybridity. This study describes how the coop-union hybrid manages the multiple logics and identities retained from both contributing organizations. It considers the hazards of combining these logics and identities, and offers some suggestions on how to avoid potential difficulties. Finally, given the complexity and inefficiencies of the matrix form, we explore whether matrix hybridity is a transitional or permanent form in this particular instance of a cooperative–union venture.

Unions and worker cooperatives have long represented distinct approaches to building worker voice. This paper draws from observations of the work of the “Co-op Exploratory Committee” of 1199SEIU, the nation’s largest union local, which is seeking to expand the development of unionized worker cooperatives. Described by Martin Luther King, Jr, as his “favorite” union, 1199SEIU has a storied history of organizing frontline healthcare workers and includes large numbers of women of color and immigrant workers among its membership. Since 2003, it has also represented workers at Cooperative Home Care Associates, the nation’s largest worker cooperative. Drawing from discussions among union officials, co-op leaders, and rank-and-file union members about the potential role of unionized worker cooperatives within the labor movement, the paper examines the creative tension between stakeholder and democratic logics in efforts to expand this model. It argues that continued union decline, heightened interest in economic alternatives, and systemic frailties exposed by Covid-19 may create new opportunities for building unionized worker co-ops at scale.

This volume explores an expansive array of organizational imaginaries, or understandings of organizational possibilities, with a focus on how collectivist-democratic organizations offer alternatives to conventional for-profit managerial enterprises. These include worker and consumer cooperatives and other enterprises that, to varying degrees, (1) emphasize social values over profit; (2) are owned not by shareholders but by workers, consumers, or other stakeholders; (3) employ democratic forms of managing their operations; and (4) have social ties to the organization based on moral and emotional commitments. The contributors to this volume examine how these enterprises generate solidarity among members, network with other organizations and communities, contend with market pressures, and enhance their larger organizational ecosystems. In this introductory paper, the authors put forward an inclusive organizational typology whose continuums account for four key sources of variation – values, ownership, management, and social relations – and argue that enterprises fall between these two poles of the collectivist-democratic organization and the for-profit managerial enterprise. Drawing from this volume’s empirical studies, the authors situate these market actors within fields of competition and contestation shaped not just by state action and legal frameworks, but also by the presence or absence of social movements, labor unions, and meta-organizations. This typology challenges conventional conceptualizations of for-profit managerial enterprises as ideals or norms, reconnects past models of organizing among marginalized communities with contemporary and future possibilities, and offers activists and entrepreneurs a sense of the wide range of possibilities for building enterprises that differ from dominant models.

Recognising the potential of social media as an integral driver of communication that can create engaged communities through dialogic or two-way conversations, this study aims to identify and describe the use of social media in creating participants’ engagement in various social marketing programmes conducted worldwide between 2005 and 2017.

A total of 29 social marketing programmes were identified using systematic literature review procedures.

The majority of the identified programmes used Facebook, and social media were mostly used to share content-based information in an attempt to connect with target audiences, raise awareness and reach less accessible populations with programme messages. Social media served as an extended channel to traditional media efforts, and very few programmes used social media to create mechanisms for supporting their target audiences’ ability to revisit their social media communications and encourage them to act as advocates for the programmes’ activities.

The analysis presented in this paper is limited by the information provided in the identified studies.

Despite the growing popularity and significance of social media as a channel for consumer engagement, little has been done to synthesise how social marketers are incorporating the use of social media in their social marketing programmes. This research fills this gap by providing systematic understanding of the use of social media in social marketing programmes to date.

Reexamination and reinterpretation of the process of deinstitutionalization of public mental hospital inpatients.

A comprehensive review of related research is presented and lessons learned for the sociology of mental health are identified.

The processes of both institutionalization and deinstitutionalization were motivated by belief in the influence of the social environment on the course of mental illness, but while in the early 19th century the social environment of the mental hospital was seen as therapeutic, later in the 20th century the now primarily custodial social environment of large state mental hospitals was seen as iatrogenic. Nonetheless, research in both periods indicated the benefit of socially supportive environments in the hospital, while research on programs for deinstitutionalized patients and for homeless persons indicated the value of comparable features in community programs.

While the process of deinstitutionalization is largely concluded, research should focus on identifying features of the social environment that can maximize rehabilitation.

The debate over the merits of hospital-based and community-based mental health services is misplaced; policies should instead focus on the alternatives for providing socially supportive environments. Deinstitutionalization in the absence of socially supportive programs has been associated with increased rates of homelessness and incarceration among those most chronically ill.

A comprehensive analysis of deinstitutionalization that highlights flaws in prior sociological perspectives and charts a new direction for scholarship.

Mental health professionals have increasingly taken for granted the discourse of social inclusion, and so the purpose of this paper is to highlight two competing visions of community that exist for people with mental illnesses.

Review of literature.

The first vision of community holds to the Durkheimian belief that social integration not only promotes mental health, but also signifies successful adaptation and recovery from a pathological state. The second vision holds to the Foucauldian belief that integration can be a means of social control. What is often overlooked is how these contending paradigms might play out differently in liberal welfare states when compared to social democracies.

The author draws from Nancy Fraser's theory of redistribution and recognition to interrogate both positions. How can society achieve universal citizenship and inclusion for people with mental illnesses by only providing surface-level reallocations? How do enclave models detract from efforts to move toward deep restructuring of society? The author recognizes that each vision advocates for social justice, but carries distinct implications for mental health policy and practice.

The purpose of this paper is to explore the objectives and overall approach of a faith-based homeless outreach campaign. It aims to stimulate wider discussion about how civil society can play a role in achieving participatory parity for the homeless.

Using a case study approach, this viewpoint paper then connects practical considerations to extant literature on community inclusion.

This particular homeless outreach campaign generated a tremendous amount of volunteerism – perhaps unparalleled relative to any other recent campaign driven by civil society. Yet it aimed only to funnel the homeless into the private social sector. Furthermore, most of the homeless people engaged on the streets did not complete the rehabilitation programs.

Campaigns such as this may need to adopt discursive habits in order to recognize the social distances that must be bridged between the housed and the homeless. With greater reflexivity, volunteers can use their interactions with the homeless to develop empathy, compassion, and understanding. Volunteers may then feel inspired to leverage their personal resources to address community perceptions of homelessness, or to advocate for systematic changes.

This paper suggests recasting the goals of homeless campaigns to include the development of social bridges between the housed and the homeless, which can guide advocacy efforts.

This paper aims to conceptualise and characterise brand systems and outline propositions and research avenues to advance the systems’ view of branding.

A conceptual synthesis approach is adopted to integrate the extant branding research perspectives. The conceptual framework is grounded in the theoretical foundation of marketing systems theory.

The conceptual framework delineates brand inputs, throughputs, outcomes and feedback effects within a brand system. It configures the complexity and dynamics of brand value formation among brand actors within the branding environment.

This paper contributes to systems thinking in branding and brand value co-creation research. It extends marketing systems theory into the branding context and provides research directions for exploring the structural and functional configurations, cause–consequence processes and outcome concerns of brand value formation.

This conceptual framework informs brand development, management and regulation at a macro level. Managers can apply the brand system concept to identify and manage conflicting expectations of brand actors and alleviate adverse brand outcomes such as negative brand externalities, enhancing overall brand system health and societal value.

This research expands the scope of brand actor agency and identifies the likelihood of disproportionate brand outcomes. It provides methodological guidelines for analysis and intervention in brand systems.

The purpose of this paper is to explore the capital-based benefits which arise when acculturating immigrants perform touristic practices, and how these shape their tourism and migration experiences.

Grounded in consumer culture theory, this paper draws on theories of capital consumption to inform a hermeneutic analysis of multi-modal depth interviews with Southeast Asian skilled migrants in New Zealand.

Domestic touristic practices offer three types of capital-based benefits, enabling consumers to index economic capital, accrue social capital and index cultural capital. Additionally, the quest for capital emphasises iconic forms of tourism and supersedes concerns about commodification.

This paper demonstrates the important role of touristic practices not only in short-term mobility, but also for long-term migrants. Further research should investigate how capital shapes the touristic practices of other types of mobile consumers.

Understanding the capital-based benefits of touristic practices in acculturation informs the design of migrant settlement policy and the managerial staging of touristic experiences.

While theorists of liquid modernity have largely treated tourism as a discrete type of mobility, this paper reframes tourism as a key acculturation practice. In contrast to dominant conceptualisations of tourism as a quest for cultural authenticity, this paper reconceptualises tourism as a quest for capital. Finally, while previous studies have focused on how capital constrains acculturation outcomes, this paper explores how a consumption practice enables the expression and accumulation of capital.